Current marketing issues and challenges for society and consumers

 

Current marketing issues and challenges for society and consumers

The current marketing practices have seen has the strategic advantage for the companies and consumer in the today’s globalization and competitive era. But there are some challenges exists in the current marketing practices adopted by the companies and consumers while using the digital and other marketing practices for the sake of its benefits. The formal regulators of media ethics is focused on the nature of social responsibility in the perspective of the role of media in the society. The regulatory frameworks are still progress and struggle with the difficulty in setting the apparent principles related to the accurate law in terms of social responsibility (Kannan, 2017). In many areas of flaw prospects for universal structure of jurisdiction structure to affect social media responsibility in media are limited.

(Source: Katsikeas, et al., 2019)

The ethical challenges and data privacy security are the major concern for the today’s marketing practices that are not effective for the current business practices in the long run. It is analyzed from one of the leading marketing research company like possibility of World War III between the nations will be for data security theft. Data mining is the base of the digital marketing and possibility of threats against virus and bugs. The chances of data theft, misuse and hacked by the agencies, third parties and other irrelevant platforms that breach the data security and norms to remain competitive in the long run. The dependency of the society and consumers are much on the gadgets so that the chances of fraud misrepresentation and cyber threats are rising that will be challenge for the society and consumers to while use these platforms (Chaffey and Smith, 2017). Similarly, on the other side the digital marketing platforms provide more alternatives to the consumers through high sense of competitiveness that owes the transparency in price and product globalization.

 

References

Kannan, P.K., (2017) Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), pp.22-45.

Katsikeas, C., Leonidou, L. and Zeriti, A., (2019) Revisiting international marketing strategy in a digital era. International Marketing Review.

Chaffey, D. and Smith, P.R., (2017) Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.