CURRENTMARKETINGISSUE

  Current marketing issues and challenges for society and consumers The current marketing practices have seen has the strategic advantage for the companies and consumer in the today’s globalization and competitive era. But there are some challenges exists in the current marketing practices adopted by the companies and consumers while using the digital and other marketing practices for the sake of its benefits. The formal regulators of media ethics is focused on the nature of social responsibility in the perspective of the role of media in the society. The regulatory frameworks are still progress and struggle with the difficulty in setting the apparent principles related to the accurate law in terms of social responsibility (Kannan, 2017). In many areas of flaw prospects for universal structure of jurisdiction structure to affect social media responsibility in media are limited. (Source: Katsikeas, et al., 2019) The ethical challenges and data privacy security are the major co...